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Holiday Water Color Series

Every year Milwaukee Pretzel Company commissions local artist Jeffery Moths to create an original watercolor featuring an iconic part of Milwaukee set in an old-world, nostalgic time period. Each print is signed by Mr. Moths. They make for a wonderful, unique gift for a loved one or can become a new piece of holiday decor in your house from year to year.

And the best part? All net proceeds ($40+ per print!) will be donated to the Randol Thomas Wessel Memorial Fund, honoring the short but inspirational life of the firstborn son of Milwaukee Pretzel Company founders - Matt and Katie Wessel. Proceeds benefit worthy organizations committed to ending premature births.

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Fundraising With a Twist

Fundraise with us and keep 50% of all pretzel sales! We are proud to manage a rapidly growing national fundraising program that gives organizations the chance to raise funds for their worthy cause.

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Want to become a wholesale customer?

We'd love to explore a partnership and see how we can delight your customers.

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What makes your pretzel so good

A traditional Bavarian recipe, slow fermentation and the highest quality ingredients are the foundations of a Milwaukee Pretzel Co. pretzel. A crisp salty exterior with a pillowy inside for the perfect pretzel bites.

Wheat Flour

The workhorse. Gives the pretzel a nice dose of protein.

Rye Flour

High in nutrients and adds a rich, earthy flavor to the pretzel.

Water

A foundational ingredient. Water is responsible for triggering the baking process!

Butter

Who doesn't love butter? Butter gives the pretzel a richer flavor compared to oil.

Salt

More than just flavor! Salt is a key ingredient that increases crust color, controls yeast fermentation and strengthens the

Lye

Food safe of course! This gives the pretzel that classic tang we all know and love along with that deep, nutty brown exterior.

Yeast

Our pretzels wouldn't have a pillowy interior without it!

Malt

Adds a hint of sweetness along with contributing to the texture.

A soft pretzel to us means warmth, friendliness and good cheer. Or as the German’s call it...

Gemütlichkeit

11 Years in the Making

While living in Germany for a year one of our favorite things to do was sit in Munich's beautiful beer gardens under chestnut trees and string lights while enjoying a soft pretzel. Those moments brought us such peace and happiness. When we returned to Milwaukee in 2013, we set out to recreate those amazing pretzels and bring them to our friends and family - and Milwaukee Pretzel Company was born!

Our History